Comércio eletrônico: um estudo sobre a viabilidade da utilização do Brasil Web Trade para a inserção de micro e pequenas empresas no comércio internacional

Abstract

This research paper seeks to show an alternative to insert micro and small firms into the international market through the electronic solution available few years ago in the market, Brazil Web Trade. Starting from the assumption that micro and small firms face difficulties to reach a larger market with the traditional strategies - this is a major reason for the early closure of its activities - in addition to the difficulties in delivering the product in places geographically dis-tant, in time agreed with the buyer, such a tool could come to bring satisfactory results. Besides that, Brazil Web Trade does not require large investments for their use. This is a solution that brings the same environment all the necessary requirements to take effect a sale abroad, since the company's presentation to the market, a storefront with products, offers and delivery, printing of documents required by Brazilian laws, till the physical delivery of goods. It is also possible to link to another virtual environment where they can be traded foreign ex-change from the sale. Sought to demonstrate the importance of international trade and the benefits obtained from an exporter. Was used as research meth-odology case study where they might be recorded the experiences of exporting company with the solution. The analysis of the actual facts led to the conclusion that, if properly used, the tool can effectively collaborate in the integration of micro and small firms and work together to strengthen them