Discurso, cognição e sociedade: o discurso religioso na Igreja Universal do Reino de Deus - IURD

Abstract

This thesis is based on the Critical Discourse Analysis - CDA, in Textual Linguistics and Theory of Social Action, of Weber, on the theme 'the construction of the Religious Discourse of the Igreja Universal do Reino de Deus - IURD'. Justifies the survey because, although many studies have been published about the Religious Discourse, did not find any that has the theme of this research. The main hypothesis is that the Religious Discourse of the Igreja Universal is permeated with a converged messianic appeal to the person of Edir Macedo. The aim of this study is to contribute to the studies of Religious Discourse and its interdiscursivity. Specifically, the objective is to: explain the ideology contained in the Discourse of the IURD to promote the conversion of the population by manipulating the power, control and access to the public; check the discursive production of Bishop Macedo, in their interaction with the faithful; examine how the news of the Journalistic Discourse are modified in the Folha Universal and; situate, in Macedo s Religious Discourse, his messianic proposal. The research is qualitative, with a theoretical and analytical procedure, whose analysis material was collected from the journal of the Igreja Universal do Reino de Deus and from oral speech of Bishop Macedo, collected from the internet. The results highlight how the Igreja Universal do Reino de Deus is able to forge a Journalistic Discourse of Institutional Advertising, involved by a Religious Discourse, using the mass media to manipulate the use of language in building socio-cognitive, in order to provide the path <<to make-believe>> to <<to make-power>> to his faithful and build a messianic character