A comunicação no setor público e suas intersecções com as mídias

Abstract

By means of research on the current state of the intersections in communication in the public sector with the new paradigms in electronic media, our aim through this thesis work is to analyze the fundamental aspects of the new Digital Technologies for Information and Communication vis-à-vis the open Data and Government models. We trace back the history of technologies utilizing as references studies by Lúcia Santaella, Martha Gabriel, Sérgio Basbaum, Pollyana Ferrari, Ítalo Vega, Pierre Levy, Walter Lima Jr, Ivone Patrão, Alex Primo and Armand Mattelart; in what ways these have been adopted by humans on a daily basis, and how the interweaving between humans and machines has been shaping, along the time, the characteristics of the high digital enmeshment and of societies. Our goal is to show the phenomenon of Communication, especially on the public level, alongside its supply of tools, so far unimaginable, to provide the individual with the possibility of exploring the plethora of information in the great databases. For so doing, we scrutinize the ideas of Elizabeth Brandão, Eugênio Bucci, Manuel Castells, Jorge Duarte, Jürgen Habermas, Margarida Kunsch, Heloísa Matos, Claude Shannon, Ivone Patrão, Norbert Wiener, Pierre Zémor, Bruno Latour and Francisco Rüdiger. Next, based on authors such as Cesar Calderon, Sebastián Lorenzo, Jorge Machado, and after exposition of the Concepts of Open Data and Governments, we present examples from the world over and then converging onto Brazil via an overview of the position of governments in relation to the new paradigms. What made such demonstration possible was the analysis of replies to semi-structured interviews which aimed to depict a faithful profile of those directly linked to the issues presented in the research interviews. After analyzing the emerging technologies, contextualizing algorithms and programming languages, in addition to the demonstration of two practical applications, we conclude that, in spite of the high intertwining of individuals, on-screen interaction and social clamor for the availability of government information, there still exists a long way ahead so that the citizen will be able to pass value judgment upon the actions of governments