Hallyu Wave e Soft Power: a estratégia de crescimento sul coreana através da propagação cultural

Abstract

The present work analyzes the relationship of the Hallyu Wave with Soft Power, through the strategy of economic growth with cultural propagation, having as a study South Korea with the main K-pop groups, precursors to the popularization of the Hallyu Wave in other continents. For this, the research uses the methodological construction of descriptive, exploratory, and qualitative character, using research, studies, and reports for analysis of the work. Subsequently, the concept of Soft Power was presented from Joseph Nye's point of view and the relationship with cultural influence as a form of economic growth for South Korea. Finally, an analysis of the power of influence of the main K-pop groups, such as BTS, on the international scene was performed, thus demonstrating how cultural influence can be used as a strategy for the economic development of a country