Embedded finance: oferta de produtos financeiros por empresas não nativas do setor

Abstract

For decades, the supply of financial products and services remained centralized and hardened, so that it was only carried out by a few financial institutions, through traditional models. However, considering the macroeconomic changes and the global movement to apply technology solutions to the financial sector, certain initiatives froem the National Monetary Council and Central Bank of Brazil have enabled the development of payment institutions and new models of financial institutions, with simplified regulatory requirements. As a result, there has been a greater decentralization of the supply of financial services, which is now also carried out by a larger number of institutions and by the so-called fintechs. Due to the greater simplicity to set up a financial or payment institution, companies that are not originally from de banking industry have also become interested in offering financial serviced and products. Considering the goals of improving custumer retentiong and profitability increase, it has become common for traditional companies, such as retailers and bigtechs to offer certain financial products and services, includig banking accounts, digital payment accounts, card inssuance, financing and loans, depending on the explored model. The purpose of this research is to study, therefore, is to analyze the legal aspects and the main regulatory obligations regarding the offering of financial and payment products and services by companies that traditionally do not operate in this sector