Como as redes sociais afetam a subjetividade em sociedade: consequências do consumo de redes sociais por jovens de 10 a 17

Abstract

This research's intent is to analyze the impact of social media on the subjectivity of young people aged 10 to 17, examining the consequences of consuming these platforms on some aspects of their psychological development during this phase. The study explores psychological and semiotic issues related to the emergence of social media, regarding its use by children and teenagers, and the effects of this use on contemporary society. In the context of the new digital era, an evident transformation regarding interpersonal relationships and selfidentification can be observed: the volatility of identities and the influence of social media challenging traditional conceptions of individuality and social acceptance. The research’s employed methodology is descriptive and exploratory, confronting various perspectives and theories about the juveline's behavior on social media and the construction of adolescent subjectivity in this panorama. The main authors that underpin this study are Sigmund Freud, Jacques Lacan, Zygmunt Bauman, Raquel Recuero, and Lucia Santaella, among others. The approach of the attention economy and the understanding of merchandise as signs that stimulate and capture the subject’s desire have become central elements for the comprehension of this environment, where brands and individuals tangle, and the search for validation and social connection is intensified. The reflections are based on the concepts of ego in Freud, the great Other in Lacan, pleasure, and dissatisfaction from Lacan's idea of enjoyment, and the body as a symptom of culture according to Santaella. In conclusion, it has been showcased how caring for the psychosocial formation of young people in this age group can promote a conscious and balanced relationship with social media, stimulating autonomy, self-reflection, and the construction of authentic identities