Inteligência artificial e tecnologias imersivas no contexto organizacional: liderança e bem-estar na era da transformação digital

Abstract

The impacts of generative artificial intelligence (AI) and immersive technologies, such as virtual reality (VR) and augmented reality (AR), on the corporate environment are still at an early stage of understanding, despite already provoking changes in processes, business models, and work dynamics. This dissertation investigated, within the Brazilian context, how these technological advances relate to leadership development and workplace well-being through a systematic literature review conducted in the second half of 2025, covering publications from 2015 to 2025. After identification, screening, and full-text analysis, the eligible studies were organized into three thematic axes: (i) leadership skills and competencies in the digital era; (ii) ethical and social implications of the use of AI and immersive technologies; and (iii) effects on well-being and mental health in the corporate environment. The final corpus comprised 33 studies. The findings indicate that emerging competencies for digital leadership include adaptability, digital literacy, socio-emotional skills, strategic vision, transformational leadership, and the ability to orchestrate collaborative ecosystems, reinforcing the centrality of the human factor even in technologically intensified environments. Regarding the integration of AI and immersive technologies for learning, the results point to promising potential for immersive and responsive experiences; however, empirical evidence remains fragmented and incipient in Brazil, highlighting the need for longitudinal studies and more robust effectiveness evaluations. Concerning barriers and facilitators, key obstacles include implementation costs, infrastructure gaps, cultural resistance, and regulatory fragilities, while facilitating factors involve strategic alignment, innovation-oriented organizational culture, senior leadership support, and multidisciplinary teams. Finally, a significant gap was identified in the literature regarding the systematic integration of leadership, digital transformation, AI/VR, and mental health, indicating opportunities for future research focused on governance, ethics, impact measurement, and the design of leadership development programs oriented toward responsible adoption and the promotion of workplace well-being