Cultura RAP: comunicação e linguagens das bordas

Abstract

Rap Culture It is the border s language and communication. This work is a study about youth culture in suburbs of big towns. Youth culture is a phenomenon that has been increased since the 1970 s, particularly in relation to such aspects as communication, expression and signs of urban and polis . It is a reflection to rethink about the use of the city centre as a public area; in other words, it is to realize the meaning of rapper s speeches, which are extracted from rapper s border settlement, and also of their interference straight to the city centre. To show a specific street culture throughout multiple profiles interacted with an urban architecture. The participation and integration of their new cultural demonstration/expression is supported and is made possible by groups, tribes or galeras (as they are called) with their own interests and habits. The State, populations and mass communication vehicles realize it. Now, it is integrated in public areas, the media and in advertising publicity and it is becoming a huge tool that interferes in the behavior and attitudes of all urban youth. It is noticeable an image that takes in the production of new tendencies. Cultural semiotic instruments supported the study, as Deleuze s theories related to territories and cartography and the performance s theory by Paul Zumthor, which consider educational and gesture aspects of these specific youth group. This research involves a dialogue between the common urban living areas of São Paulo and New York, considering their languages, signs and repertories.