A publicidade abusiva que explora o medo e a superstição

Abstract

This paper, meant to the attainment of a Doctor's degree in "Social Relations Law", has the title "Abusive Advertisement that Exploits Fear and Superstition". It's objective is directed to one as the most distressing issues in the consumer's relations: the determination of the will to consume. Publicity is the most important element and effective guide in the will to consume. Sometimes, it corrupts that will deliberately, such as in misleading publicity, by the suppression of information and rational elements. But, in abusive advertisement, the communication so wholly subverts such rational elements, that there's no minimal free will to overcome it. Not disregarding the hipocrisy that sustains freedom of expression as an unconditioned right, this paper has also aimed at the mystical and reverential phenomenon as a factor as identification, inhibitor of that will. It's relevance is such that no society ignores it, whether it's in the shape of diffuse mysticism, of religious syncretism, or of religions founded on the most rigid dogmas. Considering this, I've dealt with the cultural and religious phenomenons to demonstrate how valuable it can be, to those who uses it. Previously, I've analyzed the development of the doctrine of consume, so that it will demonstrate the incompatibility of if s rigid roles with the vitiation of free will the psychological corruption. There are still the c1onc1usion and the bibliography. There's no affectation to exhaust the theme. This simple research, before the grandiosity of the theme, is just an attempt to contribute with the communication that bears no flaws and manipulations in name of the stimulation to consume